How to Generate More Business with Account-Based Marketing
When we talk about digital, I feel that we often just focus on marketing and sales. We spend too little time thinking about how digitalization actually affects our entire business. The risk is that we buy digital solutions and services that seem cool and make us look digital, but forget to think about the core of our business. What should one do to invest in digitalization?
New month – new certificate! This time the team decided to take the HubSpot Social Media course and deep dive into how you can form the conversation around your company, create loyalty and attract new customers. We’ve summarized the main takeaways so that you can take your social media channels to the next level 🚀
“How great would it be to combine writing with yoga?” That was my exact thought when I heard about a writing and yoga camp at Asphyttan Metta House. To me, it felt natural to put this year’s educational budget on it! I love writing and write a lot at work, but never any fiction. My expectation before attending the camp was mainly that I would be inspired start writing fiction again, because I rarely do it anymore. In retrospect, I can say that the camp lived up to and exceeded my expectations. Here are five things this writing camp taught me:
Last year I visited YEoS (Young Entrepreneurs of Sweden) annual congress. YEoS is a network of 200 young Swedish entrepreneurs who all have a dream to build something bigger than themselves. At this year’s annual congress, it was one presentation that affected me more than others. It was Johannes Hansen, Sweden’s foremost mental trainer, who talked about stress. I made lots of notes! He has picked up the tips by working with high achievers in sports and business, focusing on their stress and rehab programs. Below, I will tell you how I have implemented them!
Working with social media is almost synonymous with always needing new pictures. As a consultant, you quickly notice that the availability of materials varies tremendously between different customers. Some are provided with global support, others are good at arranging photo shoots themselves, and a third uses stock photos almost exclusively. However, in all those scenarios, situations have arisen where we need a certain type of image that does not exist. That is why we have organized many photographs – and gotten pretty good at it. Here are our top tips regarding what to keep in mind, to do so successfully.
Does it really matter whether or not you have a business profile on Instagram or not? It sure does! With a business profile, you’ll get access to tons of important stats about your stories, posts and followers. Let us explain how!
How much of your working hours do you spend actually reflecting and thinking of the best solutions? For me, the answer used to be zero. I was constantly chasing deadlines and neither had or took my time to stop and think.
Switching tasks is one of the most time-consuming things we can do. When you are a consultant, this becomes even more evident, as you not only need to change tasks in many situations – you also need to change clients. To make these transitions go as smoothly as possible, I work with a few different tactics. One of them is that I have a bookmark folder for each customer, which I can use to open relevant tabs in one click when I switch to that customer. This way, there will be much less time used to context switch between customers, as a lot of navigation disappears. I will explain how this works, step by step.
It may come as a shock, but Facebook is not only used to tag friends in funny videos or to keep track of people’s birthdays. Facebook is often the channel we turn to when we need to find information about a person, a company or a specific place. Therefore, it is important to include all the information a page visitor might want to find out about you. Not sure what to include on your page? We’ve listed the most important things.
In August this year, the whole Naes & Friends team decided to take the Inbound Certification Course from HubSpot (and we’re all certified now – yay). One thing we acquired from the course was some interesting numbers to benchmark your inbound process towards. I thought I would share this with you! All data comes from studies made by HubSpot.
As a coach, I work with helping my clients set goals, but above all to achieve them. Anyone can dream big can, but actually getting to where you want is more difficult. However, there’s nothing that says you a coach is necessary to do just that. A tip is to first do what you can to achieve your goals on your own, and then have someone else help you. If that person is a coach or a friend is up to you, but it’s always good to dare to talk about your dreams with someone else, to really paint a picture of them.
Having someone to juggle your work with is incredibly valuable, but there’s no guarantee you’ve got a colleague you can turn to. In many workplaces, only one or a few people work with digital marketing. In that scenario, it can be nice to get support elsewhere. Here are 5 ways I’ve tried!
Living as you learn isn’t always easy. We’ve been lucky – since we started our current business, we’ve been fully occupied. It’s been two years. Throughout that period, there has been no time to think about our own site and communication. Until – suddenly it happens! One of our major clients, Hyundai Sweden, moved to Malmö and decided to do everything in-house. This gave us time to launch our site. Of course, we miss them, but we’re glad for the extra time!
Google Data Studio is a great tool to get an overview of your most important metrics, and great when you want to present data to those who don’t work in the field. Its visual outline makes it easy to understand for almost anyone. Here are 7 recent updates Google has done to Google Data Studio, to additionally increase the appeal:
YouTube keeps increasing in popularity, and we continue to watch more and more videos. As YouTube expands, you want to be sure your presence there is as excellent as on any other platform. In addition to creating awesome videos for your channel, you want the channel itself to look amazing. Here are a few simple steps you can take to create an awesome channel.
“People have an inborn will to grow, get challenged and to do something meaningful,” says psychologist Niklas Laninge in an interview. Studies have shown that we thrive at our job when we get the opportunity to develop and to make a difference. However, this doesn’t only apply for our professional life, but also our private life. That’s why we work with a PDP – Personal Development Plan.
70% of your potential customers are not willing to buy after your sales pitch. Why is that? Not understanding how to communicate and connect with your prospects can have a negative effect on your sales. Read more about the unique communication and sales method "Why They Buy" to learn more.
Erik Fellman is a food instagrammer, SEO expert and a real marketing hacker. His account Foodieallin has 16,000 followers on Instagram, which constantly gives him new opportunities. Among other things, he has written a chapter in a guidebook, traveled on a press trip to Northern Ireland, and is constantly receiving invitations to try out new restaurants.
E-commerce, or online shopping, is a natural part of the everyday life of Swedes. For the 13th year in a row it has become evident that e-commerce has increased. Curious on what Swedish e-commerce looked like this year and what it will look like in the future? We attended and took notes during the DIBS by Nets lecture, where we got to take part of their report on Swedish e-commerce 2019.
The digital landscape as we know it today is constantly evolving. In order to keep up, you need to adjust and evolve with it. By getting acquainted with the latest tools, algorithms, reports and all of the newest findings, you can make sure you’re keeping your marketing skills sharp and up to date. So, if you’re in need of a knowledge injection, take a look at the 5 must visit conferences and seminars we’ve listed below.
“I can’t write right now, I don’t feel inspired.” If you’re a person who writes, or dream of becoming one, I can almost guarantee that these are words you’ve said over and over again. I’ve done it countless times myself! Most recently was when I was about to start this text, which I honestly postponed to the last second, because I “didn’t feel inspired”. Well, how do you get inspired?
As a digital marketer, things are always changing fast. There are many courses set up to help you stay up to date, where HubSpot Academy is one of those places where you can educate yourself. HubSpot have created HubSpot Academy, which works like a learning center with different marketing courses. One of them is their Inbound Marketing course, which I recently finished. The course is around 5 hours long, consists of 10 lessons, and finishes with a 1 hour exam. All of the lessons are presented as videos, and the course is free.
Tons of studies show that switching between tasks is one of our most time consuming tasks. As a consultant this is bad news, as my job requires both switching between tasks and clients. When handling email this become more evident than ever, as opening my inbox usually means facing a lot of different tasks and clients. Therefore I’ve begun to work with email labels and direct links to them, to become more efficient. So far it’s working great. Let me start from the beginning.