Annelie Näs
I’m a high energy redhead (well I’m actually blonde - but no one knows that) from the north of Sweden, who’s always on the run. A true entrepreneur with too much stuff to do. No, wait. Let me correct myself. My problem isn’t that I have too much to do, it’s that I don’t want to do less because I love it all. I just find joy in so many things! What those things have in common is one thing though - change. My goal is to help as many people and companies as possible to view change as something fun, rather than scary. I get there by using data and show results, to prove what an amazing impact small changes can have.

Annelie Näs

How to Generate More Business with Account-Based Marketing


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3 Steps Your Company Should Take Towards Digitalization


When we talk about digital, I feel that we often just focus on marketing and sales. We spend too little time thinking about how digitalization actually affects our entire business. The risk is that we buy digital solutions and services that seem cool and make us look digital, but forget to think about the core of our business. What should one do to invest in digitalization?

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15 Tips From Johannes Hansen That Changed My Life


Last year I visited YEoS (Young Entrepreneurs of Sweden) annual congress. YEoS is a network of 200 young Swedish entrepreneurs who all have a dream to build something bigger than themselves. At this year’s annual congress, it was one presentation that affected me more than others. It was Johannes Hansen, Sweden’s foremost mental trainer, who talked about stress. I made lots of notes! He has picked up the tips by working with high achievers in sports and business, focusing on their stress and rehab programs. Below, I will tell you how I have implemented them!

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Do As Einstein – Schedule a Thinking Hour


How much of your working hours do you spend actually reflecting and thinking of the best solutions? For me, the answer used to be zero. I was constantly chasing deadlines and neither had or took my time to stop and think.

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How to Use Bookmarks to Streamline Your Work


Switching tasks is one of the most time-consuming things we can do. When you are a consultant, this becomes even more evident, as you not only need to change tasks in many situations – you also need to change clients. To make these transitions go as smoothly as possible, I work with a few different tactics. One of them is that I have a bookmark folder for each customer, which I can use to open relevant tabs in one click when I switch to that customer. This way, there will be much less time used to context switch between customers, as a lot of navigation disappears. I will explain how this works, step by step.

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3 Inbound Marketing Stats to Benchmark Towards


In August this year, the whole Naes & Friends team decided to take the Inbound Certification Course from HubSpot (and we’re all certified now – yay). One thing we acquired from the course was some interesting numbers to benchmark your inbound process towards. I thought I would share this with you! All data comes from studies made by HubSpot.

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How to Reach Your goals – 5 Tips From a Coach


As a coach, I work with helping my clients set goals, but above all to achieve them. Anyone can dream big can, but actually getting to where you want is more difficult. However, there’s nothing that says you a coach is necessary to do just that. A tip is to first do what you can to achieve your goals on your own, and then have someone else help you. If that person is a coach or a friend is up to you, but it’s always good to dare to talk about your dreams with someone else, to really paint a picture of them.

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5 Tips If You Feel Lonely in Your Role As a Digital Marketer


Having someone to juggle your work with is incredibly valuable, but there’s no guarantee you’ve got a colleague you can turn to. In many workplaces, only one or a few people work with digital marketing. In that scenario, it can be nice to get support elsewhere. Here are 5 ways I’ve tried!

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How We Measure Our Website’s Performance


Living as you learn isn’t always easy. We’ve been lucky – since we started our current business, we’ve been fully occupied. It’s been two years. Throughout that period, there has been no time to think about our own site and communication. Until – suddenly it happens! One of our major clients, Hyundai Sweden, moved to Malmö and decided to do everything in-house. This gave us time to launch our site. Of course, we miss them, but we’re glad for the extra time!

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7 Easy Ways to Make Your Google Data Studio Reports Look Better


Google Data Studio is a great tool to get an overview of your most important metrics, and great when you want to present data to those who don’t work in the field. Its visual outline makes it easy to understand for almost anyone. Here are 7 recent updates Google has done to Google Data Studio, to additionally increase the appeal:

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How to Increase Email Efficiency As a Consultant


Tons of studies show that switching between tasks is one of our most time consuming tasks. As a consultant this is bad news, as my job requires both switching between tasks and clients. When handling email this become more evident than ever, as opening my inbox usually means facing a lot of different tasks and clients. Therefore I’ve begun to work with email labels and direct links to them, to become more efficient. So far it’s working great. Let me start from the beginning.

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