Sofia Enström
I have always been obsessed with the power of words. As a kid, I kept reading and writing book after book. Seems like I never grew out of it. My first email address may have included the word “bookworm”. Let’s not discuss it further. To fulfill my childhood dreams (except from getting accepted into Hogwarts), I naturally had to study Creative Writing. Main takeaway from that course? You can’t sit around and wait for creativity to happen, you have to take charge of it yourself.

Sofia Enström

How to Assign a Financial Role To Facebook Business Manager


Page roles on Facebook can be quite difficult to understand. Even though you are an admin, you may not have access to editing any financial information. Why? Because you also need to have a Financial role. Yeah, it's confusing... Either way, you are in a situation where you want to give someone a Facebook Business Manager Financial role, and have realized that it is not the most intuitive thing to do. Don’t you worry! We walk you through how to do it, step by step.

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This Is Why Your Business Should Use Pinterest


With over 300 million visitors every month, Pinterest is a great opportunity for your business to reach more people and to stand out from competitors. As users are actively searching for products they are interested in, and posts have a longer lifespan than on other social media platforms, Pinterest is perfect for businesses.

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5 Takeaways From Writing Camp


“How great would it be to combine writing with yoga?” That was my exact thought when I heard about a writing and yoga course at Asphyttan Metta House. To me, it felt natural to put this year’s educational budget on it! I love writing and write a lot at work, but never any fiction. My expectation before attending the camp was mainly that I would be inspired start writing fiction again, because I rarely do it anymore. In retrospect, I can say that the camp lived up to and exceeded my expectations. Here are five things this writing camp taught me:

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How to Successfully Accomplish a Social Media Photo Shoot


Working with social media is almost synonymous with always needing new pictures. As a consultant, you quickly notice that the availability of materials varies tremendously between different customers. Some are provided with global support, others are good at arranging photo shoots themselves, and a third uses stock photos almost exclusively. However, in all those scenarios, situations have arisen where we need a certain type of image that does not exist. That is why we have organized many photographs – and gotten pretty good at it. Here are our top tips regarding what to keep in mind, to do so successfully.

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5 Simple Steps to Make Your YouTube Channel Look Great


YouTube keeps increasing in popularity, and we continue to watch more and more videos. As YouTube expands, you want to be sure your presence there is as excellent as on any other platform. In addition to creating awesome videos for your channel, you want the channel itself to look amazing. Here are a few simple steps you can take to create an awesome channel.

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This is How Erik Got 10,000 Followers in 1 Year


Erik Fellman is a food instagrammer, SEO expert and a real marketing hacker. His account Foodieallin has 16,000 followers on Instagram, which constantly gives him new opportunities. Among other things, he has written a chapter in a guidebook, traveled on a press trip to Northern Ireland, and is constantly receiving invitations to try out new restaurants.

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Inspiration Is Overrated – How To Write More And Better Without It


“I can’t write right now, I don’t feel inspired.” If you’re a person who writes, or dream of becoming one, I can almost guarantee that these are words you’ve said over and over again. I’ve done it countless times myself! Most recently was when I was about to start this text, which I honestly postponed to the last second, because I “didn’t feel inspired”. Well, how do you get inspired?

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A Summary of HubSpots Inbound Marketing Course


As a digital marketer, things are always changing fast. There are many courses set up to help you stay up to date, where HubSpot Academy is one of those places where you can educate yourself. HubSpot have created HubSpot Academy, which works like a learning center with different marketing courses. One of them is their Inbound Marketing course, which I recently finished. The course is around 5 hours long, consists of 10 lessons, and finishes with a 1 hour exam. All of the lessons are presented as videos, and the course is free.

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