How to Generate More Business with Account-Based Marketing

2021-08-19

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A Guide To LinkedIn Lead Gen Ads

2021-08-19

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3 Steps Your Company Should Take Towards Digitalization

2021-05-09

When we talk about digital, I feel that we often just focus on marketing and sales. We spend too little time thinking about how digitalization actually affects our entire business. The risk is that we buy digital solutions and services that seem cool and make us look digital, but forget to think about the core of our business. What should one do to invest in digitalization?

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Why You Should Have a Complete Facebook Business Page and How You Do It

2019-10-19

It may come as a shock, but Facebook is not only used to tag friends in funny videos or to keep track of people’s birthdays. Facebook is often the channel we turn to when we need to find information about a person, a company or a specific place. Therefore, it is important to include all the information a page visitor might want to find out about you. Not sure what to include on your page? We’ve listed the most important things.

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3 Inbound Marketing Stats to Benchmark Towards

2019-10-18

In August this year, the whole Naes & Friends team decided to take the Inbound Certification Course from HubSpot (and we’re all certified now – yay). One thing we acquired from the course was some interesting numbers to benchmark your inbound process towards. I thought I would share this with you! All data comes from studies made by HubSpot.

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5 Tips If You Feel Lonely in Your Role As a Digital Marketer

2019-10-15

Having someone to juggle your work with is incredibly valuable, but there’s no guarantee you’ve got a colleague you can turn to. In many workplaces, only one or a few people work with digital marketing. In that scenario, it can be nice to get support elsewhere. Here are 5 ways I’ve tried!

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Swedish E-commerce 2019 – What We Learned From the DIBS Lecture

2019-09-20

E-commerce, or online shopping, is a natural part of the everyday life of Swedes. For the 13th year in a row it has become evident that e-commerce has increased. Curious on what Swedish e-commerce looked like this year and what it will look like in the future? We attended and took notes during the DIBS by Nets lecture, where we got to take part of their report on Swedish e-commerce 2019.

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5 Digital Marketing Conferences in Sweden You Can’t Miss in 2019

2019-09-18

The digital landscape as we know it today is constantly evolving. In order to keep up, you need to adjust and evolve with it. By getting acquainted with the latest tools, algorithms, reports and all of the newest findings, you can make sure you’re keeping your marketing skills sharp and up to date. So, if you’re in need of a knowledge injection, take a look at the 5 must visit conferences and seminars we’ve listed below.

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A Summary of HubSpots Inbound Marketing Course

2019-08-28

As a digital marketer, things are always changing fast. There are many courses set up to help you stay up to date, where HubSpot Academy is one of those places where you can educate yourself. HubSpot have created HubSpot Academy, which works like a learning center with different marketing courses. One of them is their Inbound Marketing course, which I recently finished. The course is around 5 hours long, consists of 10 lessons, and finishes with a 1 hour exam. All of the lessons are presented as videos, and the course is free.

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