Conversion Rate Optimization, also known as CRO, is a method that aims to get more visitors to fulfill the website's goals. A good website will not only generate more visitors but also increase the conversion rate. Want to know how? We can help you from the beginning until the end. From creating and correcting, to continue maintaining the CRO efforts and measuring the results.
Websites are often created in order to fulfill some kind of goal. It can for example be to be able to sell your products online or to market your business. Regardless of the specifics, the goal is always to get your visitors to convert - meaning to perform some kind of action. Conversion Rate Optimization is a method to increase the conversion rate on your website.
To be able to work with CRO you have to implement tags when designing your website. This allows you to measure what your visitors are doing and evaluate the results. We are happy to help measure your site’s performance and configure it with Google Analytics.
A basic idea within CRO is that the visitors can generate value for your business.
By increasing the conversion rate you also increase the value of your visitors. That means that fewer visitors are required to achieve the desired results. Instead of increasing the marketing budget, you should focus on increasing the conversion rate on your site. That is much more effective. In other words - CRO means more bang for the buck!
We will help you:
- Increase the conversion on your site
- Tracking and targeting
- Reach the right customer with the right landing page
- Make user surveys, heat maps, and click maps
- A / B testing
Increase the conversion
Most companies today have a website, which can be a valuable sales and marketing channel. However, a good site requires continuous work and maintenance to not only generate new visitors, but also help you reach your goals. Thanks to our experience in CRO, we can help you see and test new opportunities, for increased conversion rate. Maybe you should add more CTA:s or optimize your search features? We will find those tweaks to make sure visitors have a great experience, so that you will reach your goals.
Tailor landing pages to your customer
When visiting a website, the first page you visit is called a landing page. By working strategically with landing pages, you can structure the site in a way that makes it easy for your visitors to navigate. By dividing your content into specific topics and categories, you not only make it easier for your visitors, it will also benefit your search engine perspective. We can help you build the landing pages and we also make sure to fill them with relevant and interesting content for your visitors - to increase the conversion rate.
User surveys, heat maps and click maps
When designing a website it is important to understand your visitors and their needs, in order to prioritize content, feeds and features accordingly. Nevertheless, it is almost impossible to create an optimal user experience on the first attempt. Therefore, you should always have a plan for how to further develop the site after the launch. A good way to find out how your visitors experience your site is to use tools like heat maps - which show how visitors move onto the site, click maps - that show where visitors click on the site - and surveys where you simply ask questions to the visitors. It gives you the right information to create better conditions for visitors to have a good experience when visiting your site.
When you have gathered the information from the heat maps, click maps and users surveys, you get an indication of how the site should be changed. You can then, by using A/B testing, see how visitors interact with different versions of your site. It is a very effective method, but it can feel overwhelming if you have not done it before. We are happy to develop the basis of the tests, evaluate the results, correct the site accordingly, and test again. Our work is iterative, which means that we do several tests to optimize the end result. Our goal is to always increase the conversion rate, in order for you to reach your goal.
Do you want to know more about what we can help your company with? Contact us via the form and let's talk more!