Remarketing and retargeting

Remarketing and retargeting aim for your company to take advantage of your potential and existing customers. 

This can, for example, be when they have left your site or interacted with your ads on certain platforms.

The purpose of remarketing and retargeting is to reach out to the same people who have already visited your website, or who have already seen your ad.

This can be done, for example, by advertising on other popular websites or platforms that they use.

What is the difference between the two terms? Not that much, actually. They are both names for the same principle. Remarketing represents the message, and retargeting represents the person you are targeting once again. 

Caroline Blomqvist in action (1)
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We will help you with:

  • Advertise to the right audience

  • Customize the ads according to where each customer are in the buyer's journey

  • Take care of your leads

How to advertise to prospects?

How do you know which websites or platforms, apart from yours, that your potential customers are using? If you have Google Tag Manager installed on your browser, that means that your visitors get a cookie, or a tracking tag installed on their browser. From the tag, you can follow the people and thereby place your ads on the websites or platforms they use.

As with other forms of advertising, you bid with other marketers for the visibility of your ads.

The purpose of remarketing and retargeting

There are different opinions about remarketing and retargeting. Remember that the purpose is positive; the people you remarket to have shown interest in your products or services. Advertising to them again should be a friendly and helpful reminder of products or services that can help them solve their problems.

These helpful reminders can be, for example, reminding them of products they have shown interest in, or complementary products to what they have already purchased.

How we work with remarketing and retargeting

We help you create the best conditions for you to be able to take advantage of your leads. Our goal is for your company to get more, and take advantage of, potential customers.

We help your company develop a strategy that is designed according to your needs and your business.

We can also create content for your ads, adapted to where the customer is in the bueyr's journey. All our projects include consistent analyzes and evaluations.

Contact us

Do you want to know more about what we can help your company with? Contact us via the form and let's talk more!