Advertise through Google to reach your target audience 

All search engines have an advertising tool that companies can use to make themselves more visible.

Google Ads, formerly called Google AdWords, is one of the largest digital advertising tools. In order for your ads to be rewarded by Google and therefore gain better visibility, you need to have well-chosen keywords, but also good and relevant content.

The advantage of using, for example, Google Ads is that you can choose which search phrases you want to be linked to your site, which gives you maximum return on your efforts.

For example, if you run a pastry shop in Stockholm, then you would like to be visible when someone searches for “order cakes Stockholm”. This way, you meet your visitors' needs in real-time and can convert them into customers.

Caroline Blomqvist in action (1)

 

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