I’ve always enjoyed creating, no matter if it’s baking three loaves of bread every week or creating keyword lists and strategic Facebook campaigns. With that said, it’s safe to say I was the annoying kid in class who always made a video instead of having a normal presentation like everyone else.
After being introduced to the world of advertising by some relatives, I decided to move to Lund to study Strategic Communication followed by a master in Media and Communication Science. At this time I barely knew what performance marketing was, but quickly found out when I graduated and started working at a media agency. One thing led to another and I found my love for numbers & data.
Helping companies reach their goals and create sustainable growth through digital channels is what I’m passionate about. I like working both strategically and hands-on to drive growth in the best possible way.
Besides data and delivering results, I have a special place in my heart for winter activities, especially skiing and driving snowmobiles. Did I mention that I’m from northern Sweden?
3 fun facts about me:
- I started playing table tennis as it was basically the national sport of the small town I’m from. I got hooked and ended up qualifying for the Junior Swedish championship. Funny how things turn out!
- I’m probably the only person outside of Östersund that likes Swedish “messmör”. I eat it in what a normal person would call “excessive amounts”. I call it a bare minimum.
- I’m really scared of birds. Having dinner outside with doves walking around under the table? No thanks, I’ll order take-away.
Superpower: I’m super structured and I always make sure to have my phone close by in case I come up with the next revolutionary idea and have to write it down.
Currently trying to improve: My competitiveness. I’m neither a great winner or loser. Did I win? Ha! Did you win? You were probably lucky.