Sofia Enström

Word play over sports play

I have always been obsessed with the power of words. As a kid, I kept reading and writing book after book. Seems like I never grew out of it. My first email address may have included the word “bookworm”. Let’s not discuss it further.

To fulfill my childhood dreams (except from getting accepted into Hogwarts), I naturally had to study Creative Writing. Main takeaway from that course? You can’t sit around and wait for creativity to happen, you have to take charge of it yourself.

Following, I moved to New York to complete a Communications degree. Looking for the best brunch spot there? I got you! Post graduation, I went on to work with a digital agency that specializes in AR, VR and social media. After 4 years in New York, I returned to my precious childhood home – Stockholm. Since that fall 2017, I’ve been a part of the Naes & Friends team.

I love helping customers succeed with anything related to social media and content. My favorite type of marketing is smart, funny, and has a clear purpose. I’ve worked with clients such as Mgruppen, Swedish American Chamber of Commerce in New York and Hyundai.

Besides from reading and writing, I love trying out new dishes. My favorite type of store is the grocery store. Not sure if that’s sad or awesome. At least it’s true.

3 fun facts about me:
  1. I used to be a true theatre buff, who went to theatre and dance and constantly performed in front of my family and peers. Still got the moves to “Jenny from the block”.

  2. I had the nickname Besserwisser in middle school. Unfortunately back then, it was very fitting. Nowadays, I’m happy about my interest in knowing what’s right and what’s not.

  3. I once scored a soccer goal by getting hit in the head with the ball, passing out, and having the ball slowly roll into the goal. Yes it’s true. Seriously.


I can sing with my mouth closed. Yes, I did have too much free time as a 10-year-old.

Currently trying to improve:

Not selling myself short. So easy to brag about others, so difficult to say the same things about myself.

Contact Sofia

Sofia Enström